I le masina o Mati 2016, na talia ai e le matou kamupani le faʻatalatalanoaga ma le polokalame o le faatalanoaga o le "Brand Power" a le CCTV. O lenei faʻatalanoaga na talimalo ai le aliʻi lauiloa CCTV o Wang Xiaoqian, ma faʻalauiloa ai le filosofia atinaʻe a le kamupani ma le faiga o galuega.

Shijiazhuang Chenghexin Chemical Co., Ltd. na faavaeina i le 2001. E masani ona tausisi le kamupani i le atinae manatu o le "amio saʻo, mautu, paionia, ma toe faaleleia". E tausia umi-taimi ma mautu galulue faʻatasi ma fale gaosi mamana totonu o le atunuʻu ma itumalo faʻasaienisi suʻesuʻega inisitituti poʻo faʻasoa e faʻamautinoa oloa fale o manu lelei ma tau lelei, aemaise lava ia mautinoa le atinaʻe ma le gaosiaina o fou oloa, ua faʻavaeina nei le kamupani se sapalai o mea mata mata vailaʻau atinaʻe tuʻufaʻatasia saienisi, alamanuia ma fefaʻatauaiga, ma fefaʻatauaiga i totonu o le atunuʻu ma fafo.

O oloa autu a le kamupani o: tetramethylethylenediamine, formamide, N-methylformamide, dichloroethyl ether, 3-methylpiperidine, 3,5-dimethylpiperidine, N-formylmorpholine, Morpholine, N-methylmorpholine, cyclopropyl methyl ketone, o-phenylenethide, etc. O oloa e masani ona faʻaaogaina i vailaʻau vailaʻau, vailaʻau, vailaʻau vailaʻau, vali, vai togafitiga, vailaʻau o aso uma, ma isi vaega tele.

I tausaga talu ai nei, ua tuuina atu i le kamupani le mamalu tulaga alualu i luma peleni pe tuuina atu i ai le ulutala o le tulaga lelei ma le lelei atinae tuuina atu e le tele o le atunuu ma itumalo iunite po o faalapotopotoga; ua faʻapea foi ona viia ma fautuaina e kamupani Initaneti e pei o Alibaba, Baidu, ma Huicong; aemaise lava Lenei taimi na ou maua ai se faʻatalanoaga faapitoa ma faʻasalalauga mo le kamupani mai le "Brand Mana" koluma kulupu o le Securities Faʻamatalaga Channel o CCTV.

I le 2021, o le a tatou faʻamanatuina le 20 tausaga o le kamupani. Faʻafetai toe i vaega uma o le sosaiete ma tagata faʻatau mo le latou malosi lagolago. I le lumanaʻi, o le a tatou faʻaauau pea ona mautofi i le atinaʻe manatu faʻavae i luga o le faʻamaoni ma fausia sili mamalu.